Print ads for blood donation NGO Bloode. Valentine’s Day is the day, when love songs are heard and felt more. And many of them contain the word blood. That’s why, we removed the word with a simple goal. To make people think of what that would likely ignore. 

Creative Director Dimitra Karagianni
Copywriter Sotirios Bountouris
Art Director Stevi Gkesiou
Agency McCann Athens