Sold, but not-yet published activation campaign for Roche. The brand positions itself as a major sponsor for Race For The Cure, a race against breast cancer. The campaign raises awareness for the necessity of self-examination, through an necessary element at a race, a bottle.

Creative Director Dimitra Karagianni
Copywriter Sotirios Bountouris
Art Director Stevi Gkesiou
Agency McCann Athens