SHORTLIST ERMIS 2022 Digital Video

McDonald’s launches 5 different menus, each for one day of the week, aiming to set the mood for a more funky reality. And we made it reality with a campaign that brings the funk. #MoodOfTheDay is a campaign full of unique illustrations that lift you up, each day to a different mood. And it does so, by giving the stage to the superheroes of the everyday.

Find the scripted version at Ads of the World.
And the illustration study at Behance.

Creative Director Ioana Archontaki
Copywriter Sotirios Bountouris
Art Director Ioanna Lytina
Illustration, Animation, Sound Design Odd Bleat
Agency DDB Athens