Every emotion can be positive, if you set it free. For this campaign, we use positive energy, Amita Motion’s core truth, to talk about the liberation of self expression. All through a very Euphoria inspired setting.
Creative Director Dimitra Karagianni Copywriter Sotirios Bountouris Copywriter Heracles Sivitanidis
Art Director Stevi Gkesiou Art Director Marili Voulgari Agency McCann Athens