Every emotion can be positive, if you set it free. For this campaign, we use positive energy, Amita Motion’s core truth, to talk about the liberation of self expression. All through a very Euphoria inspired setting. 

Creative Director Dimitra Karagianni
Copywriter Sotirios Bountouris
Copywriter Heracles Sivitanidis
Art Director Stevi Gkesiou
Art Director Marili Voulgari
Agency McCann Athens